Top 5 National Real Estate Franchise Web Sites

UPDATE: I wrote an updated version of this post, with lots more data here.

Earlier today Janet Meiners posted an awesome post at MarketingPilgrim.com about the top ten most visited real estate web sites. One of the things that surprised me the most was that there was only one national franchise site in the list. I think that this is interesting because it shows something that I have been feeling for awhile. Most of the national real estate franchises are dropping the ball against more savey web 2.0 business that are attracting all the traffic.

Despite that it might be a good idea to get a grasp on who in the group of national franchises are doing better than the others. Therefore I have done a bit of research and put together what I think is a good assessment of the top 5 national franchise real estate web sites. To conduct my analysis, I used four different traffic firms to make averages for each. The list and results for all are below:

Top 5 National Real Estate Franchise Web Sites:

  1. remax.com
  2. century21.com
  3. coldwellbanker.com
  4. prudential.com
  5. kw.com

Google Trends for Web Sites

Quantcast.com

Alexa.com

Compete.com

Comments

  1. Great post.

  2. It is interesting how much more traffic remax is getting than kw in the # 5 position. It would also be interesting to see realtor.com put up as a comparison. I think that consumers like realtor.com because they can look at homes in multiple destinations/states, etc.

  3. Interesting data. For one thing, many agents are jumping from firm to firm, so they concentrate their efforts on their own sites, and it does not seem that their brokerages feel that they should give them much support. Realtor.com is not always a first stop for Realtors because of the costs involved to them. I wonder how Zillow and Trulia stack up in this mix. Consumers and many real estate professionals like those sites. Zillow has been actively advertising for more diverse industry professionals to participate in their site.

  4. Great post. It is always great to analyze the data. Be diligent though, and find a way to use it to your advantage. Have your own site? Point out the differences between your franchise and others that are strong in your area. Provide great content that is useful to the home buyer and seller who is visiting your site.

    Good Luck.

  5. Unless I’ve missed something, I’d be curious to see “other” franchises used in your analysis.

    Have you looked into BetterHomesUSA.com?
    BetterHomesPA.com
    BetterHomesNJ.com
    BetterHomesNY.com and the list goes on

    Connected to over 1100 websites

  6. Interesting numbers to say the least. (I too would be interested to see how things stack up against other non-franchise sites.) As far as remax getting traffic, have to remember that they are spending a ton of money on traditional media (TV, magazine ads, etc) to drive traffic to the site, so that likely is playing a big role in the traffic numbers that they are posting.

  7. I was surprised to see Century 21 ranked that high. These are great stats to follow the online presence of the big brokers.

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  1. […] of homes are heading towards the internet for examining their real estate needs. As shown by by the jozsoft blog, brokerages are not doing a good job at their own marketing efforts on the web, which has allowed […]

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