Real Estate

Top 5 National Real Estate Franchise Web Sites

UPDATE: I wrote an updated version of this post, with lots more data here.

Earlier today Janet Meiners posted an awesome post at MarketingPilgrim.com about the top ten most visited real estate web sites. One of the things that surprised me the most was that there was only one national franchise site in the list. I think that this is interesting because it shows something that I have been feeling for awhile. Most of the national real estate franchises are dropping the ball against more savey web 2.0 business that are attracting all the traffic.

Despite that it might be a good idea to get a grasp on who in the group of national franchises are doing better than the others. Therefore I have done a bit of research and put together what I think is a good assessment of the top 5 national franchise real estate web sites. To conduct my analysis, I used four different traffic firms to make averages for each. The list and results for all are below:

Top 5 National Real Estate Franchise Web Sites:

remax.com
century21.com
coldwellbanker.com
prudential.com
kw.com

Google Trends for Web Sites

Quantcast.com

Alexa.com

Compete.com

RE/MAX is the most searched for Real Estate company on the internet.

A recent article at MarketingPilgrim.com shows that RE/MAX is the most searched for real estate company on Google. The article, which talks about how to best use an internet marketing technique known as Search Engine Optimization (SEO), shows that RE/MAX beats all of it’s competitors including CENTURY 21, Prudential, Coldwell Banker, and Keller Williams in search volume.

The data used in the article comes from Google Trends. Google Trends charts how often a particular search term is entered into Google. The data shows that RE/MAX has dominated it’s competitors since at least 2004 which is as far back as Google Trends data exist. The data also shows that RE/MAX has not only dominated its competitors but has also shown significant gains in its search volume over the last four years.

While Google Trends only tracks data from Google, many industry experts agree that it acts as a good indicator for search engine activity as a whole because of Google’s prevailing market dominance.

It seems at least that it is no surprise that RE/MAX is doing so well on the internet given that in the 2007 Swanepoel Trends Report, Stefan Swanepoel, proclaimed RE/MAX to be the leader in cutting edge of technology in the industry.

RE/MAX International has a network of almost 115,000 agents in 65 different countries worldwide.

ORIGINAL ARTICLE