A recent article at MarketingPilgrim.com shows that RE/MAX is the most searched for real estate company on Google. The article, which talks about how to best use an internet marketing technique known as Search Engine Optimization (SEO), shows that RE/MAX beats all of it’s competitors including CENTURY 21, Prudential, Coldwell Banker, and Keller Williams in search volume.
The data used in the article comes from Google Trends. Google Trends charts how often a particular search term is entered into Google. The data shows that RE/MAX has dominated it’s competitors since at least 2004 which is as far back as Google Trends data exist. The data also shows that RE/MAX has not only dominated its competitors but has also shown significant gains in its search volume over the last four years.
While Google Trends only tracks data from Google, many industry experts agree that it acts as a good indicator for search engine activity as a whole because of Google’s prevailing market dominance.
It seems at least that it is no surprise that RE/MAX is doing so well on the internet given that in the 2007 Swanepoel Trends Report, Stefan Swanepoel, proclaimed RE/MAX to be the leader in cutting edge of technology in the industry.
RE/MAX International has a network of almost 115,000 agents in 65 different countries worldwide.
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Joe,
That was a great story you wrote for Marketing Pilgrim. Your data is confirmed by a recent Hitwise study. REMAX does get the most searches of any other brand online.
This is as reported by the REMAX Illinois real estate blog.
I can’t find the news on Hitwise’s site, but I assume they’ll release it soon.
Best,
Janet