I Love NameSake.com But, Probably Won’t Use it Much.



The amazing Tony Adam sent me an invite to the private beta of NameSake.com last night, and I will admit, I was planning on being disappointed. Maybe it was my recent troubles with Quora that made me skeptical, but for some reason I wasn’t expecting much.

Boy was I wrong.

NameSake.com is a beautifully crafted social networking site that from the beginning has a warm almost cozy like community going on. Shortly after I got my account active, founder and product development lead, Brian Norgard, welcomed me to the community and even gave me some personalized tips on how to better communicate with other users. Instantly I met other users and engaged them in almost real time conversation.

The UI is probably one of the best aspects of this network, its clean and free of obstacles. As a result it creates a space that is both easy to use and a pleasure to engage in. In an industry that is hell bent on widgets, pokes, and other obnoxious features, NameSake.com is free of all that and strives to create a stress free space to engage, and for that I love it.

However, I do see one tiny problem with the service. I don’t have a reason to use it. Don’t get me wrong, I can see why many folks would use this everyday. But, for me I don’t see getting the same value from it that I do Twitter. And because I am becoming insanely more busy, its highly unlikely I am going to be able to appropriate more time away from things that provide real value.

My three wishes for NameSake.com:

  • A sizable amount of my clients start using it, so I can find value in using it too.
  • Other social media power houses take a page from NameSake.com’s play book and start building interfaces that are a joy to use.
  • All the good Karma that folks like Brian Norgard is spreading, pays off in the end. 🙂

When NameSake.com finally launches to the public, be sure to join and connect with me!


  1. Joe, thanks so much for the writeup and we’re proud to have you in the Namesake (small ‘s’) community. I really appreciate the compliments as the guy who builds the UI every day!

    Here’s what Namesake is all about: creating trust through conversation.

    We think engaging in conversations with people who know what they’re talking about leads to great things — knowledge, expanding your circle, and possibly even things like jobs or other opportunities.

    It’s an exciting time for the Internet. As our friend Adam Rifkin said, “public conversations will save the Web.” We’re evolving every day and excited you joined us so early.

  2. Dan Gould says:

    Likewise–thanks for spending some time getting a sense of Namesake. We’ll keep working hard to build a great community.

  3. I wasn’t familiar with NameSake until you wrote this post. I’m not sure I get the advantage of joining yet ANOTHER social network. We already share opportunities and network on Twitter. From first glance, it appears it would be advantageous as a networking for freelancers.

    Their site does have the eye-candy factor.

    • I personally don’t see Namesake as a social network, but I suppose that it appears that way. Namesake aligns you with people, conversations and potential opportunities based upon what you’re good at and what you want to get good at (poor grammar notwithstanding).

      Twitter is wonderful for broadcasting and we don’t want to challenge that. Namesake is a place for spirited conversation and rich sharing.

      Showing is better than telling, though. I’m at scotthurff at gmail dot com if you’d like to check us out. Drop me a note and I’ll send you an invite.

      And thanks for the compliment.

    • Dana, I will agree with Scott here and say that Namesake isn’t like Twitter, in that Namesake is much more conducive to conversation.

  4. For years I have longed for a sort of bohemian place where authors, artist, musicians and other creative people could meet and exchange creative ideas, thoughts and conversation rather like in the coffee bars of Samuel Johnson or the cafes of Montmartre, Montparnasse and St-Germain in Paris. Real world would be best but on the Web would be an option.

    I even started a blog that sought to get other people’s ideas as to where one could find this sort of thing in modern times.

    Surprisingly, especially with the amazing communication capabilities of the Internet, I am still looking for this creative conversational blend of philosophy, ideas and sociability that goes beyond ‘liking’ somebody’s link to a Youtube video or a picture of their daughter’s puppy.

    If Namesake can provide a platform that will enable people to share ideas of substance but on a conversational level, perhaps I will have found what I’m looking for 🙂

  5. Hi there, You’ve done an excellent job. I’ll certainly digg it and personally recommend to my friends. I’m sure they will be benefited from this site.

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